There is only one Tiger Woods. Since the world has moved on and he has now broken up with his longtime partner Nike, it is also obvious that we won’t see this kind of talent and brand relationship again.
The relationship between Nike and Tiger began in an era before social media, influencers, and TikTok. Myths could be airbrushed, and mystique could be well maintained in those simpler times.
Maybe because of this, athletes are starting to regain control and hold a greater amount of authority in partnerships.
The power dynamic has shifted in favor of talent, as evidenced by Naomi Osaka’s stance on mental health issues and Harry Kane’s partnership with Skechers, which sacrificed creative and financial liberty in exchange for brand recognition.
These connections can now be more brittle, erratic, and